W.A. COOLIDGE COMPANY
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W.A. Coolidge Company is a full service construction company serving the Seacoast of New Hampshire, Maine, and Northern Massachusetts. The owners, Wayne A. Coolidge and Wendy A. Wentworth Coolidge have been partners since 1984. We specialize in high quality residential and commercial building, renovations, and restorations.
The Coolidge Company is about flexibility, innovation, and results. Our company will focus on your precise wishes in order to deliver cost-effective solutions to any project. We strive to offer superior quality by using and overseeing the best and reliable subcontractors and suppliers in the area. We believe that every project that we undertake will be completed within a timely fashion as if it was our personal home. We offer first class craftsmanship and attention to detail from start to finish. We want to make your dream project a reality along with providing a fun and memorable experience.

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This beautiful kitchen renovation boasts a lovely color combination of soothing blue cabinets and clean white countertops bringing a fresh, modern look to this space. (Dover, NH)

Quarterly Newsletter

Just For Men​
Written by: Wayne Coolidge
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   With the cold approaching, I decided it was time to grow my beard to help protect my face for those harsh winter days. After about a week, it was time to trim the edges and get a closer inspection in the mirror. Much to my surprise (and alarm), I noticed that there were many more white hairs than dark ones. Oh no – this wasn’t good! When did I get so old? Unless I was going to get a job playing Santa, which I was not, this was unacceptable.
   I knew there would be a day when I would have to make this decision, and apparently it was now. I asked Wendy to buy me a beard dying product like I see advertised on TV. She said I looked ‘distinguished’ and didn’t need to dye my beard. I think distinguished means old. I again asked her to place the order.
   When the box of JUST FOR MEN arrived, I read the instructions. It seemed very straight forward; mix the ingredients together, apply evenly to the beard hairs, let sit for 10 minutes, then shower and wash out the excess dye.  Easy enough, I thought. As my beard continued to grow, I eyed those white hairs and said to myself… you just wait, I’ll take care of you.
   I let my beard grow for another week and then decided it was time to begin the age reversing process. I mixed the product, applied it evenly, waited 10 minutes, then took a shower to wash out any extra product. This was easy. Damn, I am going to look so good.
   After drying off, I went to the mirror to marvel at the wonder of modern science. As I looked at myself, I let out an audible scream. Not only was my beard black, but so was my entire face where I had applied the dye! It looked like I had taken a permanent black marker and colored in my beard. I looked like Fred Flintstone.
   Wendy came running into the bathroom and asked, “What’s wrong?”. I didn’t even have to answer her, as soon as she saw my face, she started laughing. “What did you do?” “I did what the directions said to do!” I exclaimed in defense. She suggested I immediately begin washing off the dye. I used soap, water, and a face cloth. It didn’t do anything!
   I began to panic and decided to abandon the entire idea and quickly shaved it off. Now, I just had the black skin to deal with. I grabbed a loofah and started scrubbing. It still wasn’t working. Wendy applied what I would best describe as an industrial cleaner, and I just kept bearing down and scrubbing harder and harder. Eventually, the black dye slowly started fading. I had a glimmer of hope that I wouldn’t be stained for life. Still panicking though, I continued scrubbing and scrubbing. I think I actually scrubbed off a couple layers of skin… but eventually I got it all removed.
   My face was raw for a few days, but eventually I could go back out in public. Having experienced that ordeal, I will never mess with mother nature again. I am just going to age gracefully. I think I look distinguished 😉

See our entire spring newsletter here

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